From pop-up music festivals and relaxation stations to branded tote bags, swag, and everything in between, we challenge you to be as creative as you can, to get tongues wagging about your brand at L.E/Miami.
Each one of our partnership opportunities is tailor-made to ensure it best achieves your brand objectives and resonates with our unique community of high-end travel tastemakers. Plus, we’ve got a genius in-house creative team who are ready and willing to brainstorm original ideas to bring your vision to life.
SHOW FLOOR ACTIVATION
This is where you can get really creative and bring your brand to life on the L.E/Miami show floor – the more out-of-the-box, the better! Previous partners have created pop-up music festivals, oxygen bars and meditation stations – the sky is the limit!
L.E/OPEN HOUSE ACTIVATION
Brought to you by The House of Beyond, Open House is a new addition to the L.E/Miami lineup, designed to bring forward-thinking brands like yours to contemporary travel’s decision makers in playful, unexpected ways. Shed a spotlight on your offering with a poolside pop-up shop, immersive experience or hands-on workshop that captures our audience as they’re arriving in the South Beach sun.
You can really get creative with this one. Think outside the box to unlock those unexpected ideas that’ll really make our collective stop and notice when they check their swag bags. Surprise, delight, excite!
THE LIST ADVERTISING
Containing our show floor-plan and exhibitor listings, The List is our event directory, constantly referred to by our 1,600 delegates – including 580 international buyers – throughout L.E/Miami. Strut your stuff on The List‘s back cover or interior pages for big-time brand exposure and hyperlink your advertisement to increase website traffic or drive your social media following.
Our crowd of 1,600 senior-level industry professionals, including high-end buyers, cutting-edge exhibitors and world-renowned media.
And they’re all there to uncover the most inventive, forward-thinking brands in contemporary travel, so this is your chance to show them why you’re part of the collective. Let’s throw the limelight your way.
*Please note: these figures are based on delegate representation at L.E/Miami 2019.
1600members of the L.E/Miami collective
560design & lifestyle-led hotel & travel brands
580high-end travel designers, entertainment & creative corporate travel managers
50international travel & lifestyle media
SIXTY HOTELS X THE BUMBYS
SIXTY Hotels was looking to get the L.E/ collective buzzing about their brand. To achieve this, they brought in anonymous performance artists, The Bumbys, to provide bold members of the collective with ‘Fair and Honest Appraisals’ of their appearances, typed on retro analogue typewriters on our show floor.
We dove into the world of sbe and Accor Lifestyle Brands with a ‘swimming pool’ filled with almost 60,000 plastic balls. The L.E/ collective was challenged to find a small silver duck in the ball pit in just 30 seconds, for a chance to win branded prizes big and small.
EL CORTE INGLÉS
Europe’s largest department store gave L.E/Miami delegates a taste of its in-store experience with a pop-up beauty bar on our show floor. Equipped with professional hair and make-up stylists and a perfectly lit photo studio, delegates posed for their glamour shot in the activation space, before sharing their new headshots on their LinkedIn profiles.
Don’t just show up.